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Joseph Colton, the original G.I. Joe, is a fictional character from G.I. Joe: A Real American Hero. He also appeared as a character later in the comic book series, but did not appear in any of the animated series such as the original 80s cartoon show. He was the original leader and founder of G.I. Joe before General Hawk was. He is portrayed by Bruce Willis in the film G.I. Joe: Retaliation.

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Joseph B. Colton graduated with the highest honors from the United States Military Academy at West Point in 1960. An expert marksman, he was recruited by Special Forces, and later became a Green Beret. During service overseas, he participated in numerous combat operations, but saw minimal acknowledgment, as his missions were "ultra" classified. In 1963, he was appointed by then-President John F. Kennedy to create and command an "ULTIMATE freedom fighting force." It was at this time that he received the code name G.I. Joe.

He later "retired" from active military duty, and was placed as the head of a secret Strategic Defense Initiative installation in New York City. There he served with the lead scientist, G.I. Jane, who originally maintained cover as a combat nurse.

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