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Action Man is the titular hero of a popular toyline and media franchise of the same name and was set up as an alternative to fellow action-hero/toyline G.I. Joe - Action Man was altered from his original military themed origins to a more superhero-based outlet in the latter years of the franchise and he earned an arch-nemesis in the form of Dr. X, the battle between Dr. X and Action Man also paved the way for a small cast of minor heroes and villains to be created based around the fictional Action Man universe.